How Real Estate Agents Can Get Leads From YouTube (Even If You're Busy, Not Tech Savvy, or Think You're Too Old)

You don't need a TV studio. You don't need a film crew. And you definitely don't need to be a tech wizard.

What you DO need is a simple plan and the right video topics. That's it.

In this post, I'm going to show you exactly how real estate agents are using YouTube to bring in leads every single week — on autopilot. And then I'm going to give you a free gift at the end that makes it even easier.

Let's get into it.

WHY YOUTUBE WORKS SO WELL FOR REAL ESTATE AGENTS

Think about what people do when they are thinking about moving to a new city.

They go to Google. They go to YouTube. They type in things like "What is it like to live in [City]?" or "Best neighborhoods in [City]."

If YOUR video shows up when they search those words, guess what happens?

They watch your video. They get to know you. They trust you. And then they reach out to you when they are ready to buy or sell.

This is called attraction marketing. Instead of chasing people down, they come to YOU.

The best part? A video you post today can keep bringing in leads for months — even years — without you doing anything extra.

"BUT I DON'T HAVE TIME…"

We hear this one a lot. And honestly, it makes total sense. You are busy. You are showing homes, writing contracts, following up with clients. Who has time to make videos?

Here is the truth: you don't need to post every day.

Posting just ONE video per week is enough to start seeing results. One video. That's it.

Most videos take 30 to 60 minutes to film and upload once you get the hang of it. If you can find one hour a week, you can do this.

Think of it this way. You spend time on open houses, cold calls, and door knocking — and those only work for that one day. A YouTube video works for you every day, even when you are sleeping.

"I'M NOT SURE I'M TECH SAVVY ENOUGH…"

You don't have to be. Seriously.

You can film a YouTube video on your phone. That's all you need. A phone and a free YouTube account.

The topics I'm about to share with you don't require fancy editing or special effects. You just talk to the camera like you're talking to a friend who is thinking about moving to your city. That's it.

If you can send a text message, you can post a YouTube video. It really is that simple.

"AM I TOO OLD FOR THIS?"

Absolutely not.

In fact, some of the most trusted voices on YouTube are people with experience and wisdom. When someone is making the biggest purchase of their life — buying a home — they WANT to talk to someone who knows what they are doing.

Your age is not a weakness. It's a strength. It tells people you have been in this business, you know the area, and you can be trusted.

People are not looking for the flashiest person on YouTube. They are looking for the most helpful one. That can be you.

THE 3 TYPES OF VIDEOS THAT BRING IN THE MOST LEADS

You don't need to guess what to talk about. There are 3 types of videos that work really well for real estate agents. These are proven topics that people actually search for every single day.

1. Pros and Cons of Living in [City, State]

This is one of the best videos you can make. Period.

When someone is thinking about relocating, one of the first things they search is "What are the pros and cons of living in [City]?" They want the honest truth. They don't want a sales pitch. They want someone to tell them the good AND the bad.

When you make this video, you become that trusted person. You show them you are honest. And honest people are the ones people want to work with.

Talk about things like the cost of living, the traffic, the job market, the weather, and the community and culture. Give them the real picture. That's what they are looking for.

2. Lifestyle Videos in [City, State]

People don't just buy a house. They buy a lifestyle.

They want to know: What is it like to actually LIVE there? Where do people eat? What do people do on weekends? What is the vibe like?

Lifestyle videos answer those questions. You can walk around popular areas, show local restaurants, parks, shopping, and neighborhoods. You can talk about what makes your city special.

These videos are fun to make. And they attract the exact type of buyer who wants to move to your area.

3. Community Tours in [City, State]

This one is gold.

People want to see the neighborhoods before they ever set foot in them. A community tour video lets them do exactly that.

You drive through a neighborhood. You talk about the homes, the schools, the parks, the local shops. You give them a feel for what it's like to live in that specific area.

This type of video gets a lot of searches because people are very specific. They don't just search "homes in Atlanta." They search "What is it like to live in Alpharetta?" or "Tour of Buckhead Atlanta."

The more specific your community tour is, the better it performs.

HOW TO MAKE THIS A HABIT

Here is a simple system you can follow:

Week 1 — Post a Pros and Cons video about your city or a popular neighborhood.
Week 2 — Post a Lifestyle video about something fun or popular in your area.
Week 3 — Post a Community Tour of a specific neighborhood.
Week 4 — Repeat or try a new neighborhood.

That's it. One video a week. Keep it simple. Keep it consistent.

YouTube rewards channels that post regularly. The more you post, the more your videos get recommended. The more they get recommended, the more leads you get.

Consistency is the secret. Not perfection.

YOUR FREE GIFT: 10 YOUTUBE TITLES + 10 THUMBNAIL IDEAS

To make this even easier, I put together a free list of 10 YouTube video titles that real estate agents can use to attract leads.

These are not just made-up ideas. These are titles built around what people are actually searching for right now. Every title is designed to pull in people who are thinking about moving to your area.

And as a bonus, I also included 10 thumbnail ideas to go along with each title — because the right thumbnail is what gets people to click in the first place.

👉 Grab the free download right here:
https://drive.google.com/file/d/178RvxwQjsZz5PqKjsMkCBTBkaKKyjoVy/view?usp=sharing

Download it. Save it. And start using those titles this week.

WANT HELP GETTING STARTED?

Sometimes it helps to talk to someone who has done this before.

If you want to get started on YouTube but you are not sure where to begin — or you just want someone to walk you through the process step by step — I'd love to help.

👉 Schedule your free one-on-one clarity call right here:
https://calendly.com/casthompson/clarity

There is no pressure and no cost. It's just a conversation to help you figure out the best path forward for YOUR business.

A lot of agents walk away from that call with a clear plan they can start using the same week.

FINAL THOUGHTS

YouTube is not just for the young. It's not just for the tech-savvy. And it's not just for people with a lot of free time.

It is for anyone who wants to build trust, attract leads, and grow their real estate business without constantly chasing people down.

The agents who are using YouTube right now are building something powerful. Every video they post is working for them around the clock — while they sleep, while they show homes, while they enjoy their weekends.

You can do this too.

Start with the 3 video types. Stay consistent. And grab your free download to make it even easier.

You've got this.

👉 FREE DOWNLOAD — 10 YouTube Titles + 10 Thumbnail Ideas:
https://drive.google.com/file/d/178RvxwQjsZz5PqKjsMkCBTBkaKKyjoVy/view?usp=sharing

👉 Free One-on-One Clarity Call:
https://calendly.com/casthompson/clarity

How Real Estate Agents Can Show Up in AI Search (Even If You’re Not Famous Yet)

How Real Estate Agents Can Show Up in AI Search (Even If You’re Not Famous Yet)

AI is changing how people search for real estate agents.

Instead of typing:
“homes for sale in White Plains NY”

People are now asking tools like ChatGPT, Gemini, and Claude questions like:

  • “Who is a good real estate agent in White Plains, New York?”

  • “Who knows the White Plains area well?”

  • “What neighborhoods should I look at in Westchester County?”

  • “Who makes good YouTube videos about moving to White Plains?”

If you are a real estate agent creating YouTube content, this is a huge opportunity.

The good news?
You do not need to be famous to rank in AI search.

You simply need to become the best online source of information for your area.

Here’s how to do it.

Why AI Search Matters for Real Estate Agents

In the past, Google mostly ranked websites.

Now, AI tools are trying to find:

  • trusted experts

  • helpful content creators

  • local authorities

  • real people with experience

That means your YouTube videos, website, Google Business Profile, and social media all work together.

The more places the internet sees your name connected to your city and real estate niche, the more likely AI is to recommend you.

Example:
If you consistently create content about:

  • White Plains NY homes

  • Westchester County neighborhoods

  • moving to New York suburbs

  • condos in White Plains

  • commuting to NYC from Westchester

AI begins to understand:

“This person knows White Plains real estate.”

That is how you build authority online.

Why YouTube Is One of the Best Platforms for AI Search

YouTube is powerful because AI can learn from:

  • your titles

  • descriptions

  • video transcripts

  • captions

  • comments

  • chapters

Every video becomes searchable.

This is why agents who consistently post local videos often get more inbound leads over time.

You are building a digital library about your market.

The Best Types of Videos to Create

Most agents only post listing videos.

That’s not enough anymore.

The agents who win in AI search answer the questions people are already asking online.

Here are the best types of videos to create:

Moving to White Plains NY Videos

People search these every day.

Ideas:

  • “10 Things to Know Before Moving to White Plains NY”

  • “Is White Plains NY a Good Place to Live?”

  • “Pros and Cons of Living in White Plains New York”

Neighborhood Tour Videos

People want to see what areas feel like before moving.

Ideas:

  • “Best Neighborhoods in White Plains NY”

  • “Touring Westchester County Communities”

  • “Living Near Downtown White Plains”

Cost of Living Videos

These videos perform very well in search.

Ideas:

  • “What Does It Cost to Live in White Plains NY?”

  • “Can You Buy a Home in White Plains Under $800K?”

  • “Property Taxes in Westchester County Explained”

Comparison Videos

AI loves comparison content because people search for it often.

Ideas:

  • “White Plains vs Scarsdale”

  • “White Plains vs Yonkers”

  • “Best NYC Suburbs in Westchester County”

Market Update Videos

These build authority quickly.

Ideas:

  • “What’s Happening in White Plains Real Estate Right Now?”

  • “Are Home Prices Dropping in Westchester County?”

  • “New Luxury Condos Coming to White Plains”

How to Optimize Your Videos for AI Search

Creating videos is important.
But how you package them matters too.

Here’s how to improve your chances of showing up in AI search results.

1. Use Specific Titles

Avoid broad titles like:

  • “New York Real Estate”

Instead, be specific:

  • “Living in White Plains NY”

  • “Moving to White Plains New York”

  • “Condos for Sale in White Plains NY”

Specific titles help AI understand exactly what your video is about.

2. Use Strong Descriptions

Your description should help both people and AI understand the video.

Include:

  • city names

  • neighborhood names

  • nearby attractions

  • schools

  • commute information

  • relocation terms

Example:
“This video tours homes in White Plains, New York, located in Westchester County with easy access to New York City.”

That extra context helps search systems understand your expertise.

3. Speak Keywords Naturally in Your Videos

YouTube automatically creates transcripts.

That means AI can “read” your videos.

Say phrases naturally like:

  • “White Plains New York”

  • “moving to White Plains”

  • “living in Westchester County”

  • “New York suburbs”

Do not overdo it.
Just speak naturally and clearly.

4. Add Chapters to Your Videos

Chapters help organize your content.

Example:
00:00 Intro
01:30 Downtown White Plains
04:00 Train Commute to NYC
07:00 Home Prices
10:00 Schools

This makes your videos easier for both viewers and AI systems to understand.

5. Create Evergreen Content

Evergreen videos stay useful for years.

Examples:

  • area tours

  • school videos

  • cost of living

  • relocation guides

  • neighborhood breakdowns

These videos continue bringing traffic long after posting.

Don’t Ignore Google Business Profiles

Many agents miss this opportunity.

Your Google Business Profile helps AI connect your name to your location.

Make sure your profile includes:

  • White Plains NY

  • Westchester County

  • NYC relocation

  • real estate services

  • reviews from clients

Post updates regularly and upload photos.

Why a Website Still Matters

Even if YouTube is your main platform, having a website is important.

Your website gives AI another place to learn about you.

Helpful pages include:

  • White Plains NY Real Estate

  • Moving to White Plains NY

  • Westchester County Homes for Sale

  • Condos in White Plains

A great strategy is to embed your YouTube videos directly into these pages.

Now your content works together:
YouTube + Google + AI search.

The Real Goal

The goal is not just:

“How do I rank a video?”

The real goal is:

“How do I become the most trusted online expert for my area?”

The agents who consistently answer local questions online will win in AI search over the next few years.

And the best part?

Most agents are still not doing this yet.

That means there is still time to build authority before the market becomes crowded.

Final Thoughts

If you are already creating YouTube content, you are ahead of most real estate agents.

Now it is time to think bigger.

Do not just post listings.

Create content that helps people:

  • move

  • compare cities

  • understand neighborhoods

  • learn the market

  • feel confident buying

When you consistently become the best source of local information, AI systems will naturally begin recommending your content more often.

And over time, that can turn into:

  • more visibility

  • more inbound leads

  • more trust

  • more closings

  • a stronger personal brand

The future of real estate marketing belongs to agents who become local media companies.

If you would like help taking the next step in personal branding schedule a call - https://calendly.com/casthompson/clarity

How to Use Video to Grow Your Business After 40

If you’re over 40 and you’re an entrepreneur, solopreneur, business owner, real estate agent, coach, or consultant, let me share something powerful with you: Video is the key to getting your brand noticed.

I’ve helped hundreds of professionals just like you grow their brands using video. With millions of views and tons of attention, video can do wonders for your business—and you don’t need fancy equipment or a lot of experience to start. Let me show you how.

Why Your Story Matters

You’ve been through a lot, right? Over 40 years of life, you’ve faced challenges, learned lessons, and gained wisdom that others need. Sharing that knowledge through video can help people who are dealing with the same struggles.

Here’s the best part: People trust experience. Your age and the life you’ve lived make you credible. So don’t hold back—your advice is more valuable than you might think.

You Don’t Need Fancy Equipment

A lot of people tell me, “Css, I want to make videos, but I need a fancy camera first.” Nope! You can start today with just your phone.

Here’s what you do need:

  • Good lighting: Find a window with natural light, record outside, or sit somewhere bright.

  • Clear audio: Speak confidently, stay close to your phone, and pick a quiet spot to record.

That’s it! You don’t need drones, expensive setups, or professional editing to begin.

What Should You Talk About?

Here’s the big question: “What do I even say in a video?”

The answer is simple: Talk about what you know.

  • Are you a real estate agent? Share tips on buying or selling a home.

  • Are you a coach? Talk about the common challenges your clients face and how to overcome them.

  • Are you a business owner? Teach people how to avoid the mistakes you’ve seen in your industry.

Your audience is out there looking for answers. If you share helpful advice, they’ll start to trust you—and trust leads to business.

Use Current Events to Grab Attention

Let me tell you about something inspiring. Recently, Mike Tyson and Jake Paul had a big boxing match. Both of them used the event to promote their personal brands—and they made millions doing it.

What’s the lesson here? You can use relevant events to grab attention and connect them to your business. For example:

  • A big change in the real estate market? Share your take on how buyers or sellers can prepare.

  • A trending topic in your industry? Explain it in your own words and show people how it affects them.

This strategy helps people see you as the expert they can trust.

Your Videos Aren’t for Friends and Family

One thing that might hold you back is worrying about what others will think. Forget about that! The videos you create aren’t for your friends or family—they’re for your future clients.

Imagine you’re talking to a friend who just asked for advice. Be yourself, speak from experience, and share the tips you wish someone had told you.

Ready to Start? I’ve Got a Free Guide for You!

If you’re still unsure how to get started, don’t worry—I’ve got you covered. I created a free guide that walks you through:

  • How to structure your videos.

  • What to say in your introduction, main points, and closing.

  • Examples to make it easy to start.

To get the guide today go to https://gladmash.kit.com/vsg

Start Today!

You don’t have to wait. Grab your phone, find some good lighting, and start sharing your expertise. One video can turn into five, then ten, and before you know it, you’ll have an audience that trusts and loves your brand.

Your business deserves the spotlight, and video is the fastest way to make it happen.

Let’s get started!

– Cas

P.S. - if you want to start building right away, here's a quick way to work with me

➜ Mentorship

How to Start a YouTube Channel for Your Personal Brand: A Step-by-Step Guide

With video content exploding in popularity, YouTube has become an essential platform for building a personal brand. If you’re ready to dive into video marketing but are unsure how to get started, this guide will walk you through the basics of setting up your channel and preparing your first content.

Why YouTube for Your Brand?

YouTube offers an unmatched opportunity to showcase your personality, expertise, and brand message. Not only can video help you connect more personally with your audience, but it’s also an excellent way to boost your online visibility, drive traffic to your business, and establish yourself as an authority in your niche.

Step 1: Create Your Channel

Starting your YouTube channel is easy. Head to YouTube.com and sign in with your Google account. Once you’re logged in, click on YouTube Studio to access your channel dashboard, where you'll manage your videos, track analytics, and customize your channel.

Step 2: Customize Your Channel

Customizing your channel will give your brand a professional appearance. Here are some basics to get you started:

  1. Channel Banner: This is your channel’s header image, which viewers see at the top of your page. Ideally, it should reflect what your channel is about, whether that’s real estate advice, personal branding tips, or a coaching business. You can design a simple banner in Canva if you’re not sure where to start.

  2. Profile Picture: Use a high-quality, clear headshot that represents you. Keep it professional but approachable—remember, you’re building a personal brand, so make sure it’s a recognizable image.

  3. Channel Name and Description: If you’re unsure of your specific niche, keep it simple. Your channel description should be two to three sentences explaining what your audience can expect. This can include the types of videos you’ll post and how often they’ll come out.

  4. Channel Handle: This is the unique tag (like a Twitter handle) people can use to mention you on YouTube. Choose something consistent with your other social media platforms for brand cohesiveness.

Step 3: Plan Your First Videos

When starting your channel, aim to have two to three videos ready to go. This way, you won’t be starting with a blank slate, and your viewers will have more than one piece of content to explore. If possible, set a content schedule that works for you, even if it’s just one video a week, to build a rhythm that keeps your audience engaged.

Pro Tip: Batch your videos by planning and filming multiple videos in one session. You can then schedule them to release weekly, ensuring a steady content flow without the pressure of constantly filming.

Step 4: Add Basic Settings

Before you start uploading, go to the Settings section of your YouTube Studio. Here, you can enter relevant keywords that describe your content to help with SEO. Think of words that describe your niche, like “real estate tips,” “business coaching,” or “personal branding.” This step will help YouTube recommend your content to users interested in similar topics.

Step 5: Start Posting

With your settings in place, it’s time to upload your videos! Start by posting your first video and scheduling your next ones. Experiment with different types of content, and don’t worry about finding your exact style or niche right away; that will evolve as you gain experience and feedback.

Join a Community for Continued Growth

Building a personal brand on YouTube can feel overwhelming, but you don’t have to do it alone. Join a community of like-minded entrepreneurs, such as our Brand Marketing Blueprint community, where you’ll find free resources, tools, and live coaching. Whether you’re a real estate agent, coach, or solopreneur, this community offers support, insight, and advice to make the journey smoother.

Conclusion: Consistency Is Key

The most successful YouTube channels focus on one thing: consistency. Develop a posting cadence that works for you, and remember that each video is an opportunity to improve and engage your audience. From the first upload to your 100th video, stay committed to your content strategy, and you’ll see your personal brand grow.

Ready to Get Started?

There’s no better time than now to begin building your brand with video. So head to YouTube, set up your channel, and start sharing your expertise with the world!

Attract More Clients with Your Brand - FREE ➜ https://casthompson.com

How to Create More Video Content as a Busy Real Estate Agent or Business Owner

As a busy real estate agent or business owner, finding the time to create valuable video content can seem like an overwhelming task. However, there are strategies you can implement to streamline the process and consistently produce content that engages your audience. Here, we’ll dive into three simple yet effective tips to help you create video content even when time is limited.

1. Batch Recording: A Game Changer for Time Management

The first and most crucial tip is to adopt batch recording. This involves setting aside a single day each month to record multiple videos. You don’t need to dedicate five or six hours to this process—just four hours is enough to record four short videos. Instead of trying to create content on the fly, dedicating a specific block of time allows you to focus and get more done in one sitting.

Here's how to make batch recording work for you:

  • Set aside one day per month: Schedule four hours on a Saturday or Sunday, and in that time, aim to produce four short videos.

  • Change your look between videos: A quick wardrobe change or filming in different locations will give the appearance that the videos were shot on different days.

  • Keep it simple: Don’t worry about lengthy content. Even a one-minute video can hold tremendous value if it addresses the right topic. These bite-sized videos can keep your audience engaged without requiring you to spend all day filming.

The beauty of batch recording is that it helps you create enough content to last for weeks. This method allows you to stay consistent, which is key to building your online presence without burning yourself out.

2. Repurpose Existing Content

If you’re already creating other forms of content—such as blog posts, social media updates, or newsletters—you can easily turn these into video material. Repurposing content is a great way to save time while continuing to share valuable information.

For instance:

  • Use your current posts as inspiration: Did you post a motivational quote on Instagram? Record a short video discussing how that quote resonates with you.

  • Expand on client interactions: Have a meaningful client story or industry insight? Turn that into a quick video where you offer your thoughts or advice.

  • Leverage trending topics: A simple Google search of what’s happening in your industry can provide you with fresh topics to discuss. For example, if you’re a real estate agent, you could share your opinion on current market trends or tips for first-time buyers.

By repurposing existing content, you reduce the amount of time spent brainstorming new ideas, while still delivering fresh video material to your audience.

3. Don't Overcomplicate Technology

One of the biggest hurdles for many people is thinking they need the perfect setup to record video. But that’s far from the truth. Fancy equipment isn’t necessary to start creating quality content.

Here’s what you should focus on:

  • Start with your smartphone: Your phone is more than capable of recording high-quality videos. Don’t let the lack of a DSLR camera or professional lighting stop you from getting started.

  • Use natural settings: If you’re worried about lighting, simply shoot your videos in well-lit areas, like by a window or outside during the day.

  • Keep it real: The most important aspect of your video is the message. Your audience cares more about the value of your content than whether it was filmed with the best equipment. Authenticity and relatability are more engaging than a polished video with no substance.

Final Thoughts: Time is in Your Control

If you think you don’t have time to create videos, remember this: people don’t find time, they make time. By implementing the three strategies of batch recording, repurposing content, and simplifying technology, you’ll see that creating consistent and valuable video content is more achievable than you thought.

Set aside four hours on a Saturday or Sunday, get comfortable repurposing your existing content, and stop worrying about having perfect equipment. With these tips, you’ll be on your way to growing your brand and connecting with your audience through video, all while managing your busy schedule.

If you need additional help or guidance, feel free to reach out for a quick chat about how you can improve your video content strategy.

Remember, the key is to start now, embrace your imperfections, and just get your message out there!

For personalized help, schedule today - https://calendly.com/casthompson/1-1-consultation

Linkedin Short-Form Video: A Game-Changer for Realtors and Solo Business Owners

If you're a realtor or small business owner, you're probably always on the lookout for ways to stand out in a competitive market. One of the most effective ways to do this right now is through short-form video, and LinkedIn’s new video shorts feature is a perfect fit for professionals like you.

But I know what you're thinking: “Is video really for me?” or “I don’t have time for this.” Trust me, it doesn’t have to be hard, and the benefits can be huge.

Why Short-Form Video?

People’s attention spans are shorter than ever. They want quick, digestible content that grabs their interest right away. That’s exactly why short-form video—videos that are 30 to 60 seconds long—is so powerful. You can share your expertise, showcase a property, or offer a quick tip, all without overwhelming your audience.

In fact, 66% of consumers say short videos are the most engaging form of content. And here’s the kicker: LinkedIn’s algorithm loves video. It gives video content extra visibility, which means your posts are more likely to be seen by the right people.

Why LinkedIn?

LinkedIn isn’t just for job seekers anymore. It’s where professionals go to network, learn, and discover new opportunities. By using LinkedIn’s video shorts, you’re positioning yourself right in front of a highly targeted, professional audience.

Unlike Instagram or TikTok, where the focus is more on entertainment, LinkedIn is all about your professional brand. You can use video shorts to share valuable insights, showcase your listings, and connect with potential clients in a more personal, direct way. And since LinkedIn is still rolling out this feature, now is the perfect time to get in early and stand out before everyone jumps on board.

Getting What You Want

We all want more clients, but more importantly, we want clients who trust us. Video helps you build that trust because it puts a face to your name and lets people see the real you. Imagine someone scrolling through LinkedIn and seeing a 30-second video of you walking them through a home or sharing a quick real estate tip. It’s personal, it’s engaging, and it makes them feel connected to you.

When people feel like they know you, they’re much more likely to reach out and work with you. Video helps build that connection.

Overcoming Your Fears

It’s totally normal to feel a little nervous about being on camera or to think you don’t have time for this. But here’s the truth: you don’t need to be perfect. People value authenticity, especially on a professional platform like LinkedIn. A simple, honest video can go a long way in building trust.

And because LinkedIn’s video shorts are quick and easy, you don’t need to spend hours planning or editing. Your smartphone and a few minutes of your time are enough to create a video that resonates with your audience.

How to Get Started

  1. Start with LinkedIn Shorts: Open LinkedIn and create your first video short. Introduce yourself, share a quick tip, or talk about your latest listing. Keep it under 60 seconds.

  2. Be Yourself: People connect with authenticity. Don’t worry about being perfect; just be you. Let your personality and expertise shine.

  3. Engage with Your Audience: Encourage comments and questions. When people engage with your content, it boosts your visibility and builds a community around your brand.

LinkedIn video shorts are an incredible tool for growing your brand and attracting more clients. The platform is actively prioritizing video content, so now is the perfect time to jump in. Short-form video can feel intimidating at first, but once you start, you’ll quickly see how easy it is—and how much it can benefit your business.

So, are you ready to get started? Your next client might be watching your LinkedIn video right now!

For more advice to help you grow your brand online, join our community.



How To Get 10 Leads in 10 Days | Step By Step

In this mini tutorial, I’m going to walk you through how to get 10 new clients in 10 days using social media.  

This process has helped my client Cynthia, get an average of 30-40 new hot leads every month.  Our goal here is to turn those leads into paying customers and nothing does that better than your personal brand.

Steps: 

  • Create a group call in Calendly (full disclosure - you must be at least on the essentials plan). Under event type most people choose one on one but by choosing group, you can create a class or workshop setting. Make sure that zoom is connected and is the primary connection for this call. Once this is created, Calendly will create a link just for this event. You can even control how many people can get on

  • Promote your event every day leading up to your event in your stories and/or as posts on Tiktok, IG, Facebook or Twitter. If you’re using Linkedin, you can also promote this as an event and send people to your link to register.

  • How to promote. You should be speaking directly to your ideal customer on social. In your posts/stories - address their biggest fears or struggles. Then talk about the results that they can achieve by taking the workshop. If you can, also drop social proof. Again the easiest way to communicate with the most people for free is by using short form content. TikTok or Reels on IG, Facebook or YouTube.

  • For best results do at least 10-14 days of free promo to get the best results. Remember, you must be good at what you do and have a track record of success.

  • What to talk about on your call - 5 Minute Intro and Welcome. 10 minutes about you, what you do and why you’re an authority in your field. 30 minutes of 3-4 steps on how your client can achieve their goals. End with 15 minutes of Q&A. Also leave time at the end to invite your guests to work with you one one on one.

Here are the only tools that I use for this process

Getting new leads into your business is necessary for growth. It may be bumpy the first time but by hosting virtual events like these, you will meet new people who are hungry to work with you. If you need help on how to nurture your leads - let’s work together - www.brandmarketingblueprint.com

by Cas Thompson

Get More Customers On Autopilot

In this article, I will show you how we get clients for our customers on a consistent basis. The method that we use is the Brand Marketing Blueprint method. With this program, we will show you how to grow your personal brand and create long lasting customers

Step 1 - SFVV

Short form vertical videos have become a powerful tool for personal development in recent years. With all platforms now prioritizing these videos, it's never been easier to grow the reach of your brand and touch new people organically. By creating clever and engaging short form videos that help viewers along their personal development journey, you can quickly capture attention and draw people into your brand with ease. Not only will this help spread awareness, but also bring more word-of-mouth referrals that can further help build your brand's profile.

Step 2 - Get Leads

If you're looking for an effective way to attract people to your brand without them needing to pay for anything, creating a lead magnet is the answer! Not only is it relatively simple to set up, but can also be done using free resources like Google Docs and Canva. Lead magnets are great for providing valuable tools that attract customers and leave them wanting more from you and your brand. Plus, they help increase your trustworthiness as it shows potential customers that you’re passionate about sharing valuable tips and expertise. So why not take advantage of this great opportunity? Creating a lead magnet can pay off in no time!

Step 3 - Automate

Automating your client acquisition system is a great way to attract people to your brand over long periods of time. By using a lead magnet and short form videos, you can set up automated emails that engage interested clients on a regular basis. To make this process even simpler, advanced technology like artificial intelligence can be used to create and distribute the content quickly and efficiently. This helps ensure that everything is personalized to attract the best possible leads for your business.

Step 4 - Distribute

As a content creator, it is important to spread your short form content across as many platforms as possible. By doing this, you will ensure that your educational videos live on forever, thus growing your audience and providing multiple income streams. Taking the time to incorporate popular music trends and reaching out to new interested parties can ultimately close more sales, making you more money. Don't let the growth of your audience ever stop; keep pushing out free and paid offerings and watch how quickly your reach expands.

by Cas Thompson

To get immediate help with this process, let’s chat - Book A Call

How To Boost Your Personal Brand With Short Form Video

You don't need to be a vlogger to use video to grow your personal brand. In fact, you don't even need to be on camera! Here are three ways to use video to build your personal brand without being a vlogger.

Create helpful how-to videos

You don't need to be on camera to create helpful how-to videos for your audience. If you're an expert in your field, chances are you have valuable knowledge that others would love to learn from. Why not share that knowledge in the form of a short video? Not only will you be helping others, but you'll also be positioning yourself as an authority figure in your industry.

Share your story

Your personal brand is all about who you are and what you stand for. What better way to share your story than through video? Whether it's a quick testimonial or a more in-depth look at your journey, sharing your story through video is a great way to connect with your audience on a more personal level.

Get creative

There are endless possibilities when it comes to using video to grow your personal brand. Get creative and experiment with different types of videos until you find what works best for you and your audience. You could try creating vlog-style videos, interviews, webinars, or even just simple slideshows with voiceover. The sky's the limit!

Video is a powerful tool that can be used to grow your personal brand—even if you're not a vlogger! By creating helpful how-to videos, sharing your story, and getting creative, you can use video to connect with your audience and build your personal brand without being on camera. So what are you waiting for? Start experimenting with video today!

Cas Thompson

For more resources on how you can grow your personal brand on social media, visit our Youtube page.

How To Use Your Personal Brand To Get Ahead

In today's competitive job market, standing out can be a challenge. But one way to set yourself apart is by building a personal brand. A personal brand is the reputation and identity you create for yourself, based on your unique strengths, values, and personality. In this post, we'll explore the top three reasons why you should start building a personal brand.

Reason #1: Differentiation

One of the biggest benefits of having a personal brand is that it allows you to differentiate yourself from others in your field. With so much competition out there, it can be hard to stand out and get noticed. But by developing a strong personal brand, you can showcase your unique strengths, values, and personality, and create a distinct identity that sets you apart. This can help you attract more clients or job opportunities, as people are drawn to individuals who have a clear and compelling personal brand.

For example, if you're a freelance graphic designer, you might create a personal brand around your passion for minimalist design and your commitment to sustainability. By showcasing your work and values through your website, social media channels, and other platforms, you can create a distinct identity that differentiates you from other designers in your field.

Reason #2: Credibility

Another key benefit of building a personal brand is that it can help establish your credibility and expertise. By sharing your knowledge, experience, and insights through your website, social media channels, and other platforms, you can demonstrate your authority in your field and gain the trust of your audience. This can lead to more opportunities, whether it's speaking engagements, media interviews, or partnerships with other brands.

For example, if you're a marketing consultant, you might create a personal brand around your expertise in social media marketing. By sharing your insights and best practices through blog posts, webinars, and social media content, you can establish yourself as a thought leader in your field and attract more clients who are looking for your specific expertise.

Reason #3: Flexibility

Finally, building a personal brand can give you more flexibility and control over your career. By establishing yourself as a thought leader or influencer in your field, you can create your own opportunities, rather than waiting for them to come to you. You can also pivot your career in new directions or take on different projects and challenges, all while maintaining the core identity and values of your personal brand.

For example, if you're a fitness influencer, you might create a personal brand around your love of holistic wellness. Over time, as you build your audience and establish your credibility, you might decide to launch a line of wellness products, or start a podcast on mindfulness and self-care. By leveraging your personal brand and your audience, you can explore new opportunities and grow your career in exciting new directions.

In conclusion, building a personal brand can be an incredibly valuable investment in your career. By differentiating yourself, establishing your credibility, and creating your own opportunities, you can achieve your goals and stand out in a crowded marketplace. So, what are you waiting for? Start building your personal brand today!

Why You Should Build a Personal Brand

To schedule a free personal branding session click here

Get Clients with Short Form Videos: A Guide for Entrepreneurs

As an entrepreneur, it can be difficult to stand out in the digital crowd. You need an edge, something that will make you memorable and stand apart from your competition. That edge could be short form videos! Video content is a great way to engage your audience and keep them coming back for more. It’s also an effective way to get new clients. Here’s how entrepreneurs should use short form videos to get more clients.

Why Use Short Form Videos?

Short form videos are quick, attention-grabbing videos that can create a big impact without taking up too much of your time or money. They are usually about 15 seconds long and feature either visuals or audio (or both). It’s important to remember that shorter doesn’t mean worse - in fact, shorter content can often be more effective because it quickly grabs the viewer's attention and keeps them engaged until the end. Plus, viewers are used to seeing shorter forms of content on social media platforms like Instagram and Twitter, which means they won't feel overwhelmed by short form video content.

Types of Short Form Videos

There are many different types of short form videos you can create as an entrepreneur. For example, you could use explainer videos to illustrate a complex topic or concept in just a few seconds; testimonial videos to showcase customer success stories; product demo videos that highlight the features and benefits of your product; or even tutorial videos that show people how to use it effectively. The possibilities are endless!

Tools/Tips for Creating Short Form Videos

Creating short form videos does not have to be complicated - there are plenty of tools available online that allow you to create high-quality content without breaking the bank or spending hours editing footage together. For example, Magisto is a great tool for creating professional-looking explainer videos quickly and easily using AI-driven technology; Animoto is another popular option for creating stunning slideshows with music; and Lumen5 provides an easy way to turn blog posts into engaging video stories in minutes using text-to-video technology.

In conclusion, short form video content is a great way for entrepreneurs to stand out from their competition and get more clients – all while saving time and money! With the right tools and some creativity, you can create high-quality video content quickly and easily – so what are you waiting for? Start creating those awesome short form videos today!

Cas Thompson - Visibility Coach

Building Your Personal Brand While Working A 9-5

I recently had the opportunity to sit down on the Who What How Podcast with Jarad Wright.

Here is a brief overview of what we discussed

  • How to get started in entrepreneurship

  • The one skill every entrepreneur should have

  • How to grow your personal brand online

To watch the episode, click below

Hosts: Jarad Wright & Cas Thompson

To lister click here

Would you like to build or grow your personal brand? Click Here