How To Get 10 Leads in 10 Days | Step By Step

In this mini tutorial, I’m going to walk you through how to get 10 new clients in 10 days using social media.  

This process has helped my client Cynthia, get an average of 30-40 new hot leads every month.  Our goal here is to turn those leads into paying customers and nothing does that better than your personal brand.

Steps: 

• Create a group call in Calendly (full disclosure - you must be at least on the essentials plan). Under event type most people choose one on one but by choosing group, you can create a class or workshop setting. Make sure that zoom is connected and is the primary connection for this call. Once this is created, Calendly will create a link just for this event. You can even control how many people can get on

• Promote your event every day leading up to your event in your stories and/or as posts on Tiktok, IG, Facebook or Twitter. If you’re using Linkedin, you can also promote this as an event and send people to your link to register.

• How to promote. You should be speaking directly to your ideal customer on social. In your posts/stories - address their biggest fears or struggles. Then talk about the results that they can achieve by taking the workshop. If you can, also drop social proof. Again the easiest way to communicate with the most people for free is by using short form content. TikTok or Reels on IG, Facebook or YouTube.

• For best results do at least 10-14 days of free promo to get the best results. Remember, you must be good at what you do and have a track record of success.

• What to talk about on your call - 5 Minute Intro and Welcome. 10 minutes about you, what you do and why you’re an authority in your field. 30 minutes of 3-4 steps on how your client can achieve their goals. End with 15 minutes of Q&A. Also leave time at the end to invite your guests to work with you one one on one.

Here are the only tools that I use for this process

• Calendly - Let your clients book calls with you - click here to create

• BigVU - Mobile teleprompter for video - click here to try

Getting new leads into your business is necessary for growth. It may be bumpy the first time but by hosting virtual events like these, you will meet new people who are hungry to work with you. If you need help on how to nurture your leads - let’s work together - www.brandmarketingblueprint.com

by Cas Thompson

Get More Customers On Autopilot

In this article, I will show you how we get clients for our customers on a consistent basis. The method that we use is the Brand Marketing Blueprint method. With this program, we will show you how to grow your personal brand and create long lasting customers

Step 1 - SFVV

Short form vertical videos have become a powerful tool for personal development in recent years. With all platforms now prioritizing these videos, it's never been easier to grow the reach of your brand and touch new people organically. By creating clever and engaging short form videos that help viewers along their personal development journey, you can quickly capture attention and draw people into your brand with ease. Not only will this help spread awareness, but also bring more word-of-mouth referrals that can further help build your brand's profile.

Step 2 - Get Leads

If you're looking for an effective way to attract people to your brand without them needing to pay for anything, creating a lead magnet is the answer! Not only is it relatively simple to set up, but can also be done using free resources like Google Docs and Canva. Lead magnets are great for providing valuable tools that attract customers and leave them wanting more from you and your brand. Plus, they help increase your trustworthiness as it shows potential customers that you’re passionate about sharing valuable tips and expertise. So why not take advantage of this great opportunity? Creating a lead magnet can pay off in no time!

Step 3 - Automate

Automating your client acquisition system is a great way to attract people to your brand over long periods of time. By using a lead magnet and short form videos, you can set up automated emails that engage interested clients on a regular basis. To make this process even simpler, advanced technology like artificial intelligence can be used to create and distribute the content quickly and efficiently. This helps ensure that everything is personalized to attract the best possible leads for your business.

Step 4 - Distribute

As a content creator, it is important to spread your short form content across as many platforms as possible. By doing this, you will ensure that your educational videos live on forever, thus growing your audience and providing multiple income streams. Taking the time to incorporate popular music trends and reaching out to new interested parties can ultimately close more sales, making you more money. Don't let the growth of your audience ever stop; keep pushing out free and paid offerings and watch how quickly your reach expands.

by Cas Thompson

To get immediate help with this process, let’s chat - Book A Call

How To Boost Your Personal Brand With Short Form Video

You don't need to be a vlogger to use video to grow your personal brand. In fact, you don't even need to be on camera! Here are three ways to use video to build your personal brand without being a vlogger.

Create helpful how-to videos

You don't need to be on camera to create helpful how-to videos for your audience. If you're an expert in your field, chances are you have valuable knowledge that others would love to learn from. Why not share that knowledge in the form of a short video? Not only will you be helping others, but you'll also be positioning yourself as an authority figure in your industry.

Share your story

Your personal brand is all about who you are and what you stand for. What better way to share your story than through video? Whether it's a quick testimonial or a more in-depth look at your journey, sharing your story through video is a great way to connect with your audience on a more personal level.

Get creative

There are endless possibilities when it comes to using video to grow your personal brand. Get creative and experiment with different types of videos until you find what works best for you and your audience. You could try creating vlog-style videos, interviews, webinars, or even just simple slideshows with voiceover. The sky's the limit!

Video is a powerful tool that can be used to grow your personal brand—even if you're not a vlogger! By creating helpful how-to videos, sharing your story, and getting creative, you can use video to connect with your audience and build your personal brand without being on camera. So what are you waiting for? Start experimenting with video today!

Cas Thompson

For more resources on how you can grow your personal brand on social media, visit our Youtube page.

How To Use Your Personal Brand To Get Ahead

In today's competitive job market, standing out can be a challenge. But one way to set yourself apart is by building a personal brand. A personal brand is the reputation and identity you create for yourself, based on your unique strengths, values, and personality. In this post, we'll explore the top three reasons why you should start building a personal brand.

Reason #1: Differentiation

One of the biggest benefits of having a personal brand is that it allows you to differentiate yourself from others in your field. With so much competition out there, it can be hard to stand out and get noticed. But by developing a strong personal brand, you can showcase your unique strengths, values, and personality, and create a distinct identity that sets you apart. This can help you attract more clients or job opportunities, as people are drawn to individuals who have a clear and compelling personal brand.

For example, if you're a freelance graphic designer, you might create a personal brand around your passion for minimalist design and your commitment to sustainability. By showcasing your work and values through your website, social media channels, and other platforms, you can create a distinct identity that differentiates you from other designers in your field.

Reason #2: Credibility

Another key benefit of building a personal brand is that it can help establish your credibility and expertise. By sharing your knowledge, experience, and insights through your website, social media channels, and other platforms, you can demonstrate your authority in your field and gain the trust of your audience. This can lead to more opportunities, whether it's speaking engagements, media interviews, or partnerships with other brands.

For example, if you're a marketing consultant, you might create a personal brand around your expertise in social media marketing. By sharing your insights and best practices through blog posts, webinars, and social media content, you can establish yourself as a thought leader in your field and attract more clients who are looking for your specific expertise.

Reason #3: Flexibility

Finally, building a personal brand can give you more flexibility and control over your career. By establishing yourself as a thought leader or influencer in your field, you can create your own opportunities, rather than waiting for them to come to you. You can also pivot your career in new directions or take on different projects and challenges, all while maintaining the core identity and values of your personal brand.

For example, if you're a fitness influencer, you might create a personal brand around your love of holistic wellness. Over time, as you build your audience and establish your credibility, you might decide to launch a line of wellness products, or start a podcast on mindfulness and self-care. By leveraging your personal brand and your audience, you can explore new opportunities and grow your career in exciting new directions.

In conclusion, building a personal brand can be an incredibly valuable investment in your career. By differentiating yourself, establishing your credibility, and creating your own opportunities, you can achieve your goals and stand out in a crowded marketplace. So, what are you waiting for? Start building your personal brand today!

Why You Should Build a Personal Brand

To schedule a free personal branding session click here

Get Clients with Short Form Videos: A Guide for Entrepreneurs

As an entrepreneur, it can be difficult to stand out in the digital crowd. You need an edge, something that will make you memorable and stand apart from your competition. That edge could be short form videos! Video content is a great way to engage your audience and keep them coming back for more. It’s also an effective way to get new clients. Here’s how entrepreneurs should use short form videos to get more clients.

Why Use Short Form Videos?

Short form videos are quick, attention-grabbing videos that can create a big impact without taking up too much of your time or money. They are usually about 15 seconds long and feature either visuals or audio (or both). It’s important to remember that shorter doesn’t mean worse - in fact, shorter content can often be more effective because it quickly grabs the viewer's attention and keeps them engaged until the end. Plus, viewers are used to seeing shorter forms of content on social media platforms like Instagram and Twitter, which means they won't feel overwhelmed by short form video content.

Types of Short Form Videos

There are many different types of short form videos you can create as an entrepreneur. For example, you could use explainer videos to illustrate a complex topic or concept in just a few seconds; testimonial videos to showcase customer success stories; product demo videos that highlight the features and benefits of your product; or even tutorial videos that show people how to use it effectively. The possibilities are endless!

Tools/Tips for Creating Short Form Videos

Creating short form videos does not have to be complicated - there are plenty of tools available online that allow you to create high-quality content without breaking the bank or spending hours editing footage together. For example, Magisto is a great tool for creating professional-looking explainer videos quickly and easily using AI-driven technology; Animoto is another popular option for creating stunning slideshows with music; and Lumen5 provides an easy way to turn blog posts into engaging video stories in minutes using text-to-video technology.

In conclusion, short form video content is a great way for entrepreneurs to stand out from their competition and get more clients – all while saving time and money! With the right tools and some creativity, you can create high-quality video content quickly and easily – so what are you waiting for? Start creating those awesome short form videos today!

Cas Thompson - Visibility Coach

Marketing for Local/Small Business

This week I had a chance to co-host the Passion Behind The Brand Podcast.

We go in depth on building your brand and the pros and cons of opening a brick and mortar business.

Watch the full episode below.

Let’s talk about getting your brand to the next level - Click here to get started.

How To Get Better At Social Media

On this podcast we sat down with the World Peace Podcast.

We discussed

• How I Got My Start

• Current Social Media Trends

• Thing business owners can do to get their brand recognized

To listen click below

Do you want to grow your personal brand click here.

Building Your Personal Brand While Working A 9-5

I recently had the opportunity to sit down on the Who What How Podcast with Jarad Wright.

Here is a brief overview of what we discussed

• How to get started in entrepreneurship

• The one skill every entrepreneur should have

• How to grow your personal brand online

To watch the episode, click below

Hosts: Jarad Wright & Cas Thompson

To lister click here

Would you like to build or grow your personal brand? Click Here

Build Your Email List With Samcart LeadPages

How To Build Your Email List With Samcart LeadPages

How To Sell Ebooks On Samcart

SamCart is a popular e-commerce platform that allows small business owners to easily create and manage online stores. With SamCart, users can easily add products, customize their store's design, process payments, and track sales.

One of the main advantages of using SamCart is its simplicity. The platform is designed with the non-technical user in mind, so even those without coding skills can easily set up a professional-looking online store. The platform also comes with a range of customizable templates, so users can create a unique look for their store without having to start from scratch.

In addition to its user-friendly design, SamCart also offers a range of features to help business owners manage their online store effectively. Users can easily create discount codes and run promotions, as well as track customer data and sales metrics through the platform's built-in analytics tools.

SamCart also integrates with a variety of payment gateways, including PayPal and Stripe, so users can easily process transactions and accept various forms of payment. The platform also offers a range of shipping options, including the ability to set up real-time shipping rates based on location and weight.

Overall, SamCart is a great option for small business owners looking to set up an online store without a lot of technical knowledge. Its user-friendly design and range of features make it an effective tool for managing an e-commerce business.

Try Samcart For Free for 7 Days Here

How and Why I Decided To Launch A Podcast

It’s finally happening.

After years of talking about it, we’ve finally decided to pull the trigger and do it. Why has it taken so long? Good question folks. It’s been a combination of timing, logistics and a little bit of imposter syndrome. I knew that I had a lot to contribute but I wasn’t’ quite sure if I was ready to host. Commitment was also something that was weighing on me. I don’t like to start anything that I can finish and I had to make sure that the passion was so strong that I would keep going regardless of the setbacks.

So here we are…. Welcome to The Brand Marketing Podcast. The show where I’ll be able to talk to the audience that my business serves the most. The show where I could be myself and talk to people that are making a difference locally in their markets.

The episodes will live in four places online…. my personal website, the business website, youtube and The Brand Marketing Podcast (the site)

So you heard my why so let’s talk about how. I like to document so that I will have a record of processes and it also helps me train and teach others. After much research, I decided to use Buzzsprout as my hosting platform. They had the best convenience to quality to ease of use to price ratio. The most important piece was that they let me start free and they had custom domain options. From a branding stand point it’s important to me to own my own name. As far as the content delivery, we record both audio and video. The video will live on youtube and we will use the short clips to promote the show and guests on short form media platforms.

The introductory episode is below. I ask that you tune in and share if you’re interested in starting or growing your local business.

After You Build It, They Will Come: Promoting Your Small Business

You've done it. You've built a great product or service, and you're ready to start selling. But there's just one problem: no one knows your business exists. So how do you get the word out? How do you promote your small business?

There are a lot of ways to promote your business, but not all of them are created equal. Some methods, like buying ads or spamming people's inboxes with emails, are expensive and not very effective. Others, like cold calling or going door to door, are time-consuming and often irritating to potential customers. So what's a small business owner to do?

The good news is that there are a lot of free or low-cost ways to promote your business that are actually effective. Here are just a few of the best:

1. Start a blog. A blog is a great way to draw attention to your business and build credibility in your industry. By sharing your knowledge and expertise on your blog, you'll show potential customers that you know what you're talking about—and that you're worth doing business with. Plus, every time you published a new blog post, you give people another reason to visit your website—and another chance to become a customer.

2. Get involved in your local community. As a small business owner, you're already ahead of the game when it comes to getting involved in your community. But don't stop there! Getting involved is a great way to meet potential customers and show them that you care about more than just making a sale. There are plenty of ways to get involved in your community, so find an opportunity that fits with your interests and get out there!

3. Leverage social media. Social media is one of the most powerful marketing tools at your disposal—and it's absolutely free! Use social media to share your brand story, connect with potential customers, and drive traffic to your website or store. Just make sure you're using social media strategically; post regularly, but don't spam people's timelines with too many sales pitches. Focus on providing value first and foremost, and the rest will follow.

Promoting your small business doesn't have to be expensive or time-consuming—there are plenty of free or low-cost methods that are actually effective. By starting a blog, getting involved in your local community, and leveraging social media, you can get the word out about your business without breaking the bank. So what are you waiting for? Get out there and start promoting!

Click To GET started!!

Whenever you’re ready, there are 2 ways that I can help you.

1. Subscribe to our free weekly newsletter Brand Marketing Sunday
   

How to Negotiate Like a Pro (and Get What You Want)

As a small business owner, there will be times when you have to negotiate with someone. Whether you're trying to get a lower price on supplies or convincing a client to accept your proposal, effective negotiation skills are essential to the success of your business. And while some people seem to be born negotiators, the rest of us can learn how to negotiate like a pro with a little practice. Here are four tips to help you get started.

1. Do Your Research

Before entering into any negotiation, it's important that you do your homework. Know what you're talking about and have a clear idea of what you want to achieve. Otherwise, you're at a disadvantage from the start. The more prepared you are, the better equipped you'll be to handle anything that comes up during the negotiation process.

2. Start From a Position of Strength

If you want to be taken seriously, it's important that you enter into the negotiation from a position of strength. This means having the confidence to stand your ground and not cave in at the first sign of resistance. Remember, the person on the other side of the table is likely going to be just as—if not more—prepared than you are, so don't let them take advantage of you. Stand firm and stay focused on what you want to achieve.

3. Be Willing to Walk Away

One of the most effective negotiating strategies is being willing to walk away from the deal if it's not in your best interest. This sends a clear message that you're not desperate and that you're not going to accept anything less than what you're looking for. Of course, this doesn't mean that you should make unrealistic demands—but don't be afraid to hold out for what you deserve.

4. Know When to Compromise (and When Not To)

There will be times when compromise is necessary in order to reach an agreement. But there are also times when compromise is not in your best interest and can actually harm your business. For example, if you're negotiating with a supplier on price and they won't budge, it may be better to walk away rather than accepting a lower quality product just to save a few dollars. Knowing when to compromise and when not to is an important aspect of successful negotiation.

Conclusion:

Negotiation is an essential skill for all small business owners—but it's one that takes practice and experience to perfect. By following these four tips, you'll be well on your way to negotiating like a pro and getting the best possible deals for your business.

How To Use Youtube Shorts To Boost Your Personal Brand

Does Your Small Business really Need an Accountant w/ Yara Thompson of Divergent Accounting

This week we speak with Yara Thompson of Divergent Accounting on Agents and Owners Chit Chat with Cas Thompson.

If you are an agent or owner visit www.Gladmash.com for immediate help with your business.

►► Weekly Newsletter and Social Media Tips for Agents & Owners https://socialmedia102.com - learn to get clients & customers to come to you

►► The audio only version of this podcast is available here https://www.agentsandowners.com

►► Follow the hosts and speakers here

Cas Thompson

Website - https://www.casthompson.com

Instagram - https://www.instagram.com/casthompson

Facebook - https://www.facebook.com/casthompson

Yara Thompson

Website - https://www.divergentaccounting.com

Instagram - https://www.instagram.com/divergentaccounting

Facebook - https://www.facebook.com/divergentaccounting

Does Your Small Business Need an Accountant?

Work From Home Doing Social Media

When I wanted to grow my photography business in 2017, I struggled to figure out how to scale my business. I needed an add on service that would provide my clients good results and cater to their needs. Many of them already had businesses but needed the pictures to boost their brand online.

After surveying some of my best customers, I quickly found out that they needed more than just pictures. They needed an entire marketing plan. After trial an error, I quickly learned how to help entrepreneurs and business owners get more clients by using social media.

I love the work that I do, the freedom, meeting new people and helping them grow their businesses. I get to control my own time and working on social media doesn’t require any certifications. If you’re passionate and willing, you can start making money right away.

The number one question that I get is Cas, how much money can you make doing social media. Well that answer varies. You see, I run a Marketing Agency and we offer several different services to many different kings of clients. As an entrepreneur that wants to get started, I recommend doing social media tasks for entrepreneurs and businesses until you can open up your own agency. To start out, you can make $25 - $50 per hour with no experience.

Do you want to know if you would be a good fit? Do you want to work at your own pace? Would you like the flexibility to be your own boss? I would start by taking a social media quiz to see if you would be a good fit. To take this 2 minute quiz, click here to get started.

Build Your Email List With Samcart - Introducing Lead Pages

How to grow your email list using Samcart

How to build your email list with Samcart

Create Instant Leads That Turn Into Customers

In 2018, I opened my first brick and mortar location and it was the greatest learning experience of my entire life. Even though, I spent the prior 15 years in a leadership role in a corporate environment, nothing prepared me for what was going to happen next. In addition to all of the pressures of operations driving in new customers was the daily goal in order to be successful at driving revenue. You see the formula is simple and it applies to every business…. no customers equals no revenue.

We tried and tested multiple formulas and I won’t bore you with all of them but the one that got us the most results was hosting live events. We quickly discovered that people are always looking for things to do and they want to explore your business in a different perspective. We gave the audience a safe environment to check us out without the obligation to buy anything at all.

A couple of years later, we loved the idea so much with we opened an events venue to host more events. The events that we loved the most was…. you guessed it, live free events. Folks would come in and say the same things every time. Things like…. wow, we didn’t know you guys were here or how can we book our own events here. You see, live events are a sales magnet.

So how can you do the same thing if you do not own a restaurant, event venue or brick and mortar location? It’s easy…. with your smart phone! The answer is to create LIVE events on Facebook, Instagram or LinkedIN on a regular basis. Videos online generate more than 1200% more shares than pictures or text. So how can you turn your lives into events? Here are a few tips to help you get started.

1. Go live at the same time every week

2. Invite people to your lives days in advance, create flyers or posts leading up to your event

3. Collaborate with a colleague or client on your live event.

4. Give an immense amount of value on your stream.

The clients that we have trained on going LIVE have seen up to a 25% lift in new leads and clients. Potential customers want to try before the buy. Going live and creating an environment where potential clients can find you is our favorite low cost way of attracting leads!

If you would like help with executing on your live events (online or in person) please contact us here.